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Attention employees, managers, executives, and job seekers:

Never Worry About Your Job Security Again. Soar to the Top of the Ladder Faster than Your Coworkers and Get More Raises, Recognition, and Respect.

Stop losing sleep over cutbacks and layoffs, and start looking forward to more opportunities, better promotions, and faster career advancement. All while you easily become one of the most valued people in your entire organization.

Hello, I’m Derrick Welch.

If you are like most of us I am sure you answered yes to most, if not all, of these questions.

This is exactly why I wrote “Defy Mediocrity. Choose to be uncommon. Think of the alternative.”. This book was written specifically to help give you the tools you need to become the best you can in your career and in life.

“Your book changed my professional life. It took me from salesperson, to Manager, Director, to VP, to President. Many thanks.”

Scott Goodspeed Managing Partner, GCC Partners

“I think you have created another Masterpiece”

Pat Garufi

This is a book about defying mediocrity. It is a book about conquering the dozens of self-defeating traits so many of us have that hold us back in our careers and our lives and prevents us from doing all we are capable of doing and of becoming.
This is a book about the pursuit of individual excellence!
Mediocrity manifests itself in many ways. It cannot simply be turned on and off.
It is a silent killer of careers and dreams.
Chances are your self-defeating traits are holding you back on the job and in your life!
They are self-inflicted road blocks you are putting in front of yourself.
Road blocks that will stop you from ever reaching the professional and personal heights you could and should reach.
“Defy Mediocrity. Choose to be uncommon. Think of the alternative.” will show you how to eliminate these road blocks and how easy it is to become the best you can be.
“The invaluable advice in your book has changed my life during the last few months and gave me a vision to know how to plan and manage my life and my future. Thank you Derrick you are a mentor in my life.”

Bryce Jeon Seoul, Korea

“This is a fabulous book! I have read it numerous times and now have listened to it for the 3rd time. I needed to read a book like yours and learn to apply it in my life. Thank you for that lesson. I am going to require that all my employees read it.”

George Hong, President HJC America


Once I started living by a new set of principles and standards everything changed…
  • I was given new opportunities.
  • I was promoted to a high level executive position for a $4-billion-dollar financial institution.
  • I handled my company’s largest and most important accounts.
  • I was given the opportunity to take over full operations of a multi-million-dollar company, without a college degree.
  • And so much more, simply because I rose above the crowd by defying mediocrity.
Now I want to help others achieve this same type of success. This is why I wrote “Defy Mediocrity”. I wrote this book specifically to help give you the exact tools I’ve used to achieve my success. So YOU can become the best in your career and in your life.

And now this is so easy!

You do not have to study for weeks on end, enroll in a course, or attend seminars. Your peers, managers, boss or whoever you serve will see these changes in you almost overnight.
Whether you are starting the first day of your first job or whether you have been in the work force for most of your life, this book will give you the tools you need to defy mediocrity and reach your true potential on the job and in life.
Where you are and where you have been is not the issue. Where you want to go and who you want to become is.
Once you take the simple steps required to defeat mediocrity on-the-job, your attitude, commitment, and quest for constant improvement will carry over to every area of your life.
It really is this simple! This book will show you how.

You are going to enjoy:

“This book changed my life. This book really serves as a wakeup call to anyone that works for a living. It focuses you on the fact that you and only you are responsible for your own success. You can’t help but read the book and constantly say “Wow, I can’t believe I used to think that way”. This is truly one of the reference books of my life. I refer to it whenever I’m feeling dissatisfied or unfulfilled at work. I highly recommend it.”

Review Posted on Amazon.com

“You may not like reading some of the things in this book, but you will love what the application of this information will do for your career.”

Katherine Demetriades, Art Director

Speaking as an employer, an employee, a co-worker, and a customer, I can say without hesitation that mediocrity surrounds us. It has become an epidemic. It is a disease that is destroying the ability of every company in this country to be competitive.
It is a condition that is preventing so very many from ever scratching the surface of who and what they can become and accomplish.
It knows no discrimination.
It can affect every one of us if we do not fight against it every day. It can hurt our careers and our life.
It limits our potential. It holds us back.
It is keeping you down. It is holding you back. It is stopping you from even beginning to approach the potential you have within you.
Think about this. The average person’s IQ is around 100. An IQ of over 160 qualifies you as a genius.
Imagine that. A genius is only 60% smarter, according to the experts, than the average person. In other words, if you can read this a genius could not possibly be even twice as smart as you are.
So how can so many accomplish so much more than others? The simple answer can be found in this book.

What if you could start making 10% more annually today?

For example if you make $50,000 a year that would be $5,000 more in your pocket. If you make $100,000 a year that would be $10,000 more dollars you would have. What could you do with 5 or 10 thousand more dollars this year?
So if this information is worth thousands if not tens or hundreds of thousands of dollars to you what would be a fair price to me? A $1,000 would be a tiny drop of what you will benefit. But I am not asking you to share even a small fraction of the raises you get because of me!
“I urge you to get this book! I have it on my nightstand and read it all the time! If everyone had a copy of this and lived by it, boy what a different world we would be living live in. We choose to be uncommon!”

Helene Doherty

“I have listened to so many different motivational / sales CDs and yours is amazing & powerful. It is not good —– it is GREAT!”

Linda Becker

Here is a partial listing of what “Defy Mediocrity” will show you:

“Your book should be a substitute for the bible! Your wisdom and knowledge is extremely helpful, inspiring, and encouraging.

Lamani Depina, Author and Screen Writer

“Defy Mediocrity” is a must read for every professional and for every young person coming out of college into the professional world. It clearly defines what sets the winners apart. I recommend all managers give this book to all incoming staff.”

A review posted on Amazon.com

If you are a business owner or manager, how much money are your employees costing you?

“If you want to significantly increase productivity while dramatically improving morale put a copy of “Defy Mediocrity” in the hands of each of your employees. It will tell them things your managers can’t or won’t. Do them a favor and do your company a favor and give them a copy of this book!”

Frank Bunker East Coast Sales Manager, Walker-Clay, Inc.

“Defy Mediocrity: Chose to be uncommon. Think of the Alternative” will provide the wakeup call your employees need.
Your employees are perhaps your most important asset. If you are like most companies, they also represent the single largest expense your company has. Unfortunately, employees in most companies are simply not performing as well as they could be or should be.
If you are a business owner or manager, underperforming employees limit your ability to be competitive. They drain productivity. They can seriously hurt morale. They have a direct and negative impact on the profitability of your organization. Yes, your employees are probably your largest cost and among your largest headaches.
But your employees are also the one thing that can provide you with the largest gains for the lowest cost.
To defeat apathy, procrastination, the attitude of entitlement, absenteeism, low productivity, poor quality, complacency and dozens of other negative traits is to “Defy Mediocrity”. This book will remind your employees of why they were hired, of what their job is, of how their efforts impact the company.

It will:

“Defy Mediocrity: Choose to be uncommon. Think of the Alternative.” will teach them all this and much more while showing them why and how it benefits them to think and act this way. An employee driven to excel can make an astounding impact on the productivity, morale, quality, and service of your company. All of which lead to dramatically increased productivity, quality and profits.
Shouldn’t you put a copy in the hands of each employee today?
“"This book changed my life. Amazing. If you buy one self help book buy this one!”

Wayne Barnes & Noble Website

“Welch Speaks from experience when he discusses the corporate world. Every strategy in the book is proven and versatile.”


Who is Derrick Welch?

A fair question. After all, you should want to know what qualifies me to write this book. Having spent over 3 decades in senior management positions with both large and small companies I am not someone who has read about what to do, or has only told others what to do.
I have done what I write about. I have years of hands-on experience in operations, marketing, administration, production, and in just about every other area of business.
I am not an MBA or Ph.D. and while I do have degrees in Business Administration, Marketing, and Management, textbooks and classrooms have not taught me how to dramatically increase the productivity and profitability of any business.
Most of what I have learned has been through trial and error. I have worked on the production floor and in the boardroom.
I have helped run very successful companies and I have turned around companies that had been bleeding red. I have started at the bottom and worked my way up.
This book will show you the same strategies I used to help me become Vice President of a major Boston based Advertising Agency at the age of 27 and Chief Operating Officer / Vice President of Operations of a nationwide multi-million-dollar company at the ripe old age of 31.
What helped me win these jobs and succeed in them were the ideas and strategies contained in this book and my other book “In Pursuit of Profits: How to at least double your profits without increasing your sales.”
Oh, by the way, I should mention that my education was not what got me these positions. I dropped out of college at the age of 21 and in fact, I did not even get my first college degree until I turned 37 years old.
These accomplishments were obtained in spite of not having a college degree, not because of it.
As I have told you before, few things are more valuable to an employer than a manager or employee whose ideas and efforts help dramatically improve the company. This book will show you how.
I hope you will join owners, executives, managers, and employees from the very long list of companies, public and private, for profit and non profit, from small businesses to Fortune 500 companies, from virtually every industry who are using the knowledge and strategies contained in “Defy Mediocrity: Choose to be uncommon. Think of the Alternative” to dramatically improve their job stability, career path and life.
My best,
Derrick Welch
Derrick W. Welch

“I bought this book when I worked full time and it totally changed my life, my ambition and my thoughts about my work ethics and my personal life. I owe this book my life and for what it is today; fulfilled and happy.”

Elizabeth Thoms

“I think everyone in business should be required to read “Defy Mediocrity”. Mr. Welch, we at Southern Office Supply, Inc. believe your book points a finger at each employee here including myself. Anybody and everybody can get some excellent insights about themselves and their fellow employees by reading your book.We are going to add “Defy Mediocrity” to our required reading list. Again, we think your book is an excellent tool to rebuild, rejuvenate, reiterate, what modern day business is all about. Thank you for your insight into the business world and how important continued and improved productivity can be even to a small business.”

Anthony McKee , President, Southern Office Supply, Inc.

“I have never seen a book like “Defy Mediocrity”. It should replace the employee handbook. A hard-hitting, pull-no-punches, guide to maximizing your on-the-job performance. To start getting ahead in your career tomorrow, read this book today.”

Edward LaPlant, Purchasing Manager

Please for your sake, your employer’s benefit, and your friends and family, order Defy Mediocrity right now. Your life could be different starting tomorrow!
I know from personal experience that you could lose out on a promotion, raise, new job, or other opportunity at any moment. ‘Defy Mediocrity’ could prevent that. Why not avoid the pain and suffering that could be headed your way and get what you deserve happening instead?
I am so convinced that DEFY MEDIOCRITY will change your life by putting your career on the fast track I will give every penny of your money back if you are not jumping for joy after trying my principles.
So let’s go. Let me start helping you right now!

60 Day 100% Money Back Guarantee

“Defy Mediocrity. Choose to be Uncommon. Think of the Alternative.” comes with a 100%, no hassles, no questions asked, 60 day money back guarantee


Join owners, executives, managers, and employees from the growing list of Fortune 1000 companies to small businesses who are using my books to dramatically change thier lives…

  • AAA
  • ADP
  • AG Processing
  • American Business Connections
  • American Metal Fabricators
  • Antonio's Italian Rest
  • APD
  • Apogee Computers
  • Bank of America
  • Barnes & Noble
  • Bay State Gas
  • Bell Atlantic
  • Birchfield Country Inn
  • Blanks Color Imaging
  • Book House, Inc.
  • Borders Books
  • Boyds Wheels, Inc.
  • Business Brokers
  • Castle Sales
  • Christian Light Publications
  • Clark Graphics
  • Computer Ed
  • Computer Junction, Inc.
  • Data Storm Technologies
  • Dawson Book
  • Dell Computer
  • Deloitte & Touche
  • Delta Airlines
  • Deposit Guaranty National Bank
  • Deseret Books
  • Dodds Book Shop
  • Dole Foods
  • Dreyer's Grand Ice Cream
  • Easton Co-operative Bank
  • Easton Water Department
  • Econo Foods
  • Emery-Pratt
  • Ernst & young
  • Expostar Displays
  • Exxon
  • Fairmont Tamper
  • Fifth Third Bank
  • First American Corporation
  • Frost National Bank
  • G.M.T., Inc.
  • Gab Robins
  • GBH Distributors
  • Gold Coast Promotions
  • Grimm's Pump Service
  • Hanover Junior High School
  • Hanson Police Department
  • Harsco
  • Helmet House
  • Hewlitt Packard
  • HJC
  • Hollins College
  • Huettl Tours and Travel
  • Human Resource Professionals
  • Indianapolis Public Libraries
  • Intergrated Solutions
  • Islander Flags
  • J.C. Penny
  • Jim Walters Resources
  • Joseph-Beth Booksellers
  • Keiger Printing Company
  • Kelly Services
  • Kodac
  • Larry Weinstein, CPA
  • Left Bank Books
  • LifeCell Corp
  • Litecontrol
  • Marine Optical
  • Market USA
  • Marsh & McLennan Companies
  • Mass Mutual Life Insurance
  • Mattress Warehouse
  • Mellon Bank
  • Mercedes Benz
  • Miami Systems
  • Millard Metal Service Center
  • Mohawk Dental Supply
  • MTSI
  • Nash Finch
  • Northwood University
  • Ontario Laminated Products
  • Patent Construction Systems
  • Patent Plant Services
  • Paul Street Grille
  • PCC - AFT Advanced Forming Technology
  • Plantronic
  • Ply Gem
  • President Tuxedo
  • Quaker State Oil
  • R. J. Michaels
  • Raytheon
  • Red Snapper Inn
  • Reed Mineral
  • Rexroth Corporation
  • Reynolds & Reynolds
  • Robert Reiser & Company
  • Rockland Glass & Aluminum
  • Rockland Police Department
  • SBC Communications
  • School Transportation of Massachusetts
  • Selzer Realty
  • Shell Oil
  • Sherwood / Harsco
  • Southern Office Supply
  • Southwestern Bell
  • Spinard Building Supply
  • Springfield YMCA
  • Sullivan Brothers
  • Sylvan Learning Systems
  • Target
  • Taylor Gas Equipment Co.
  • Taylor Wharton Gas
  • Tektronixs
  • Texas Instruments
  • The Bookseller
  • The Lane Press
  • The Main Report
  • The Parvus Corporation
  • Tiggs Corp
  • Total Information Inc.
  • Total Petroleum
  • Total Refinery
  • Treasure Island Property Owners
  • Turner Steel
  • United Nations Plaza Hotel
  • United Parcel Service
  • United Way
  • Valley Briners
  • VONS Companies
  • Walker-Clay, Inc.
  • Walters Industries
  • Whites of San Marco
  • Wiring Solutions
  • WWF Paper
  • YMCA

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More Testimonials...

"If you are interested in dramatically improving the operations and profitability of your company, your job stability, or the direction of your career read "Defy Mediocrity" by Derrick Welch. Owners, executives, managers, and employees from companies, both large and small, from virtually every industry are using these books including In Pursuit of Profits: How to at least double your profits without increasing your sales, to improve their skills and the operations of their organization."

Carolina Business

“I put a copy of “Defy Mediocrity” in the hands of every one of my employees and I make sure all new employees get a copy before they start the first day. If you want your employees to start living up to their potential, you will too. We have never had a better return on such a meager investment.”

Joe Kameese, CEO, American Business Connections

“I was given a copy of (Defy Mediocrity) by my division retail manager and asked to read it. It lit me on fire. I have read through it four times and referred to it many more times. I think about something in the book every day because not only do the things you write about pertain to the business world but also to the family and the values we can try to instill in our children. If anyone reads this book and can’t see that Mediocrity is surrounding us and trying to get its hold on us they obviously can’t be too concerned about improving themselves. Thank you for the opportunity to be enlightened by your book.”

Cameron Ryan, Manager - Econo Foods